The National Cattlemen's Beef Assn., a contractor to the Beef Checkoff, announced the winners of the 2024 Beef Quality Assurance (BQA) Awards. The National BQA Awards, funded in part by the Beef Checkoff, annually recognize outstanding beef and dairy producers, marketers and educators.
"These winners are committed to incorporating BQA principles into their day-to-day operations," said Josh White, senior executive director of producer education and sustainability at NCBA. "Their dedication to animal care and continuous improvement results in high-quality beef for consumers."
The 2024 BQA Award winners are: 2024 BQA Cow-Calf Award, VanWinkle Ranch, Colorado; 2024 BQA Dairy FARM Award, Dotterer Dairy, Pennsylvania; 2024 BQA Feedyard Award, Adams Land & Cattle, Nebraska; 2024 BQA Marketer Award, Power Genetics, Nebraska; 2024 BQA Educator Award, Dr. John Wenzel, New Mexico.
Award winners are selected by a committee comprised of BQA certified representatives from universities, state beef councils, sponsors and affiliated groups, who assess nominations based on their demonstrated commitment to BQA practices, their service as leaders in the beef industry and their dedication to promoting the BQA message to grow consumer confidence.